Nokia and Economic adaptation

Product adaptation in Africa and The Middle East

• Sale of mobile phones in Africa and Middle East have increased because of the expansion of local and regional economies

• Nokia is aware that emerging markets in Africa represent a huge expanding opportunity. Their strategy for the African market is to produce affordable devices with specialized adaptations for local consumers, many of who are first time users.

• Nokia announced the launching of two phones specially designed for Africa. The Nokia 1100 and Nokia 1600 are easy to use and have an intuitive interface.

• Nokia 1100 has black and white display and Nokia 1600 has a 65,000 color display but both devices come in various colors.

• The devices support polyphonic ringtones, have pre-installed games and features like Speaking Clock.

• Nokia said the inclusion of a flashlight, FM radio and Swahili language options have pushed sales.

 

http://www.africa-business.com/features/mobile_phones_africa.html