Ford Motor Company and Design Adaptation

 

• Ford models and designs are targeted to varying needs of global customers. However, they have recently began to shift from a model of complete adaptation to one of global standardization with minor local adaptations.

• More large, automatic cars offered in American market and more compact, manual cars offered in European market due to increased urbanization and city driving.

• The Fiesta subcompact, launched in 2008, was the first true world car developed by Ford Motor Co. under its One Ford product plan. In 2011, Ford followed up with its second world car, the Focus compact.

• Most Popular Ford Models in Europe: Ford Fiesta and Ford Focus

• Most Popular Ford Models in United States: Ford F-Series and Ford Escape

Ford Fiesta

 

 

 

http://europe.autonews.com/article/20121021/ANE/310209999/how-ford-juggles-product-design-in-europe-and-the-u.s.-to-produce